Sunday, August 16, 2009

SMARTPHONE USERS PREFER WiFi OVER 3G

More than 80 percent of smartphone users would prefer to perform mobile data functions using WiFi as opposed to 3G, according to a study from Devicescape. Devicescape believes an increasing number of mobile operators are opting for WiFi because of the increasing popularity of WiFi-enabled smartphones, together with the much greater speeds available and lower costs of WiFi networks.

The company also claims nearly 85 per cent of those surveyed were in favour of citywide Wi-Fi networks and almost 56 per cent would be willing to pay for the service.

The Devicescape Wi-Fi Report: Research on Usage and Trends indicates that:

• An overwhelming number of respondents expect device manufacturers to build Wi-Fi into their devices;
• People are making buying decisions based on built-in Wi-Fi capabilities;
• A hassle free experience to access Wi-Fi is a must, meaning no pin or password;
• Intelligence is expected—people want their device to automatically switch between Wi-Fi and/or 3G networks based on what is best for the application;
• Free Wi-Fi is a must for many respondents;
• 98% or respondents log onto Wi-Fi daily with 57% of them logging on more than five times a day.

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